We are an ethnic and fusion wear brand for contemporary women with a traditional twist. We are a vertically integrated company based in Jaipur, the manufacturing hub of Rajasthan. This gives us an upper hand in providing the best quality products at the best prices.

• OUR MISSION

  To provide the latest style and offer fashionable contemporary ethnic wear by focusing on trendy silhouettes with traditional and heritage feel resulting in an elegant look.

• OUR VISION

  To become a full scale Omni-channel brand that will provide our customers with a fully integrated shopping experience by uniting user experience from brick-and-mortar to mobile browsing and everything in between. The ultimate goal is to become one of the leading ethnic wear brands in India.

• BRAND FORTE

  Cutting edge technology and a hundred hands with a strong passion allows us to create artisanal prints and exotic patterns that forms a cheerful melange.

• BRAND VALUE

  Our aim is to constantly develop new products, maintain a fair & equitable relationship with our producers and preserve the quality on which our reputation rests.