We are an ethnic and fusion wear brand for contemporary women with a traditional twist. We are a vertically integrated company based in Jaipur, the manufacturing hub of Rajasthan. This gives us an upper hand in providing the best quality products at the best prices.
To provide the latest style and offer fashionable contemporary ethnic wear by focusing on trendy silhouettes with traditional and heritage feel resulting in an elegant look.
To become a full scale Omni-channel brand that will provide our customers with a fully integrated shopping experience by uniting user experience from brick-and-mortar to mobile browsing and everything in between. The ultimate goal is to become one of the leading ethnic wear brands in India.
Cutting edge technology and a hundred hands with a strong passion allows us to create artisanal prints and exotic patterns that forms a cheerful melange.
Our aim is to constantly develop new products, maintain a fair & equitable relationship with our producers and preserve the quality on which our reputation rests.