About us

ABOUT US

We are an ethnic and fusion wear brand for contemporary women with a traditional twist. We are a vertically integrated company based in Jaipur, the manufacturing hub of Rajasthan. This gives us an upper hand in providing the best quality products at the best prices.

  • OUR MISSION

    To provide the latest style and offer fashionable contemporary ethnic wear by focusing on trendy silhouettes with traditional and heritage feel resulting in an elegant look.

  • OUR VISION

    To become a full scale Omni-channel brand that will provide our customers with a fully integrated shopping experience by uniting user experience from brick-and-mortar to mobile browsing and everything in between. The ultimate goal is to become one of the leading ethnic wear brands in India.

  • BRAND FORTE

    Cutting edge technology and a hundred hands with a strong passion allows us to create artisanal prints and exotic patterns that forms a cheerful melange.

  • BRAND VALUE

    Our aim is to constantly develop new products, maintain a fair & equitable relationship with our producers and preserve the quality on which our reputation rests.

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